{"id":160487,"date":"2022-08-17T13:32:40","date_gmt":"2022-08-17T13:32:40","guid":{"rendered":"https:\/\/opticon.wordpress.endeavour-acceptance.nl\/cases\/upgrading-the-price-labels-of-m-market-finland\/"},"modified":"2026-07-17T08:56:09","modified_gmt":"2026-07-17T08:56:09","slug":"upgrading-the-price-labels-of-m-market-finland","status":"publish","type":"cases","link":"https:\/\/opticon.wordpress.endeavour-acceptance.nl\/pt-br\/cases\/upgrading-the-price-labels-of-m-market-finland\/","title":{"rendered":"Atualizando as etiquetas de pre\u00e7os do M-Market Finland"},"content":{"rendered":"\n
<\/div>\n\n\n

Atualizando as etiquetas de pre\u00e7os do M-Market Finland<\/strong><\/h1>\n\n\n
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O Projeto<\/strong>
M-Market<\/a> A Finl\u00e2ndia \u00e9 uma rede de supermercados com 67 lojas. A M-Market iniciou um piloto de Etiqueta Eletr\u00f4nica de Prateleira (ESL) para v\u00e1rios departamentos porque percebeu que o pre\u00e7o de produtos como p\u00e3o e sorvete mudava a cada dia. Os funcion\u00e1rios demoravam muito para trocar as etiquetas de papel.<\/p>\n\n

O projeto foi iniciado gra\u00e7as ao relacionamento com sistemas SKJ<\/a> (provedor de pontos de vendas da M-Market). A SKJ Systems \u00e9 parceira ESL da Opticon e at\u00e9 integrou os ESLs Opticon em seu sistema POS.<\/p>\n\n

Baixe o estudo de caso aqui<\/a>.<\/p><\/div>\n\n\n\n

Os Requisitos<\/strong>
O M-Market tinha v\u00e1rios requisitos sobre como os ESLs deveriam ser instalados nas lojas. O primeiro aspecto foi a visibilidade dos ESLs e por esta raz\u00e3o foi importante selecionar o tamanho certo dos ESLs. Outros aspectos foram a apar\u00eancia geral dos trilhos e a facilidade de fixa\u00e7\u00e3o de ESLs nos trilhos.<\/p>\n\n

A Instala\u00e7\u00e3o<\/strong>
70 ESLs s\u00e3o instalados junto com uma Esta\u00e7\u00e3o Base. Os ESLs foram instalados no setor de p\u00e3es, na geladeira de sorvetes e em algumas telas de informa\u00e7\u00f5es da loja. Quando o M-Market quiser expandir com ESLs no futuro, a esta\u00e7\u00e3o base poder\u00e1 facilmente fornecer uma conex\u00e3o para todos os novos ESLs instalados.<\/p><\/div>\n\n\n\n

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A Solu\u00e7\u00e3o<\/strong>
Para o M-Market o tamanho dos ESLs era importante para a visibilidade dos produtos e por isso a Opticon oferecia diversas op\u00e7\u00f5es: 1,5\u201d, 2,1\u201d, 4,2\u201d, 7,5\u201d. Cada ESL tem uma posi\u00e7\u00e3o diferente e alguns t\u00eam prop\u00f3sitos diferentes. <\/p>\n\n

A apar\u00eancia geral e a facilidade de montagem dos ESLs nos trilhos foram igualmente importantes. Juntamente com a M-Market, a Opticon analisou diversas op\u00e7\u00f5es e fez alguns testes. Desta forma, a M-Market selecionou a solu\u00e7\u00e3o que combinava com a apar\u00eancia geral da loja. A Opticon garantiu que os ESLs pudessem ser facilmente fixados ao trilho gra\u00e7as \u00e0 sua ampla gama de op\u00e7\u00f5es de montagem.<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A M-Market selecionou a solu\u00e7\u00e3o ESL da Opticon porque ela combinava com a apar\u00eancia geral da loja e economizava tempo dos funcion\u00e1rios.<\/p>\n","protected":false},"featured_media":163388,"template":"","class_list":["post-160487","cases","type-cases","status-publish","has-post-thumbnail","hentry","tag-esl","tag-food"],"acf":[],"yoast_head":"\nAtualizando as etiquetas de pre\u00e7os do M-Market Finland - Opticon<\/title>\n<meta name=\"description\" content=\"A M-Market selecionou a solu\u00e7\u00e3o ESL da Opticon porque combinava com a apar\u00eancia geral da loja e economizava tempo para os funcion\u00e1rios.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atualizando as etiquetas de pre\u00e7os do M-Market Finland - Opticon\" \/>\n<meta property=\"og:description\" content=\"A M-Market selecionou a solu\u00e7\u00e3o ESL da Opticon porque combinava com a apar\u00eancia geral da loja e economizava tempo para os funcion\u00e1rios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/opticon.wordpress.endeavour-acceptance.nl\/pt-br\/cases\/upgrading-the-price-labels-of-m-market-finland\/\" \/>\n<meta property=\"og:site_name\" content=\"Opticon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpticonWorld\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T08:56:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/opticon.wordpress.endeavour-acceptance.nl\/app\/uploads\/Mmarket-case-study-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"335\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OpticonWorld\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/opticon.wordpress.endeavour-acceptance.nl\\\/pt-br\\\/cases\\\/upgrading-the-price-labels-of-m-market-finland\\\/\",\"url\":\"https:\\\/\\\/opticon.wordpress.endeavour-acceptance.nl\\\/pt-br\\\/cases\\\/upgrading-the-price-labels-of-m-market-finland\\\/\",\"name\":\"Atualizando as etiquetas de pre\u00e7os do M-Market Finland - 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